Ms. Madhumita Basu
Marketing & Strategy
Ms. Madhumita Basu heads Marketing & Strategy for Nuvoco’s all business areas.
Ms. Basu joined Nuvoco in 2010 as Excom Member and Head of Marketing for its cement business; where she shared responsibility for driving key corporate goals in safety, growth, business performance, innovation and people development. In October 2015; she was given the additional mandate of heading sales for the cement business; along with driving innovation processes, new products and services for the Residential Housing segment.
Ms. Basu took charge of heading Innovation for Nuvoco in April 2017; where she drives the organisation’s five-stage innovation process through its world-class Construction Innovation Development Centre. The Centre is a hub for developing new products from point of conception to market introduction; it also nurtures dynamic partnerships to develop intelligent and relevant construction technologies.
Ms. Basu has over three decades of experience in customer-centric processes and cross-functional engagement within strategic planning, sales and marketing (domestic and international), business development and outsourcing; as well as quality management and IT. Prior to joining Nuvoco, she worked with Exide Industries and Eveready Industries India.
Ms. Basu has a Bachelor degree in Commerce and a Masters in Management Studies (Finance Major) from Mumbai University. She has been associated with various fora for Training and Development programmes. She is also a recipient of the Confederation of Indian Industry (CII) Young Manager Award and a Past President of The Calcutta Management Association.