Blog

Milan Loyalty Program in Bengal and North East, 2017

Date: 15 Sep, 2017

In our endeavour to strengthen our bond & build up a continuous relationship with our channel partners MILAN loyalty program was launched in Bengal and North East for our indirect Channel partners. MILAN was already successfully running in 3 states in East, Jharkhand, Bihar, Chhattisgarh and in last one month there were seven Sub-Dealer Mega meets organized in Durgapur, Kolkata, Midnapore, Baharampur, Malda, Siliguri and Guwahati to launch MILAN

A total of 4500+ sub-dealers were invited to these seven events with our Maitree Dealers. MILAN was briefed in front of the audience with the help of short audiovisual which enhanced the enthusiasm among the beneficiaries. The benefits and usefulness of the MILAN initiative were explained by ZSM Sales – Mr. Sanjay Mukherjee and urged all the participants to get their enrollment done for this unique program. The level of participation, energy and engagement among the sub-dealers were excellent and they were really excited about this continuous program, point redemption, transparency and the most highlighted Domestic & International Incentive tours.

The top 10 sub-dealers from each warehouse were also felicitated with awards basis on their last year performance on key parameters

The participants were also encouraged to upsell to ZERO-M construction chemicals to cement consumers which in turn will increase their profitability while dealing with the brand.

Nuvoco Vistas Corp. Ltd.

Nuvoco Vistas Corp. Ltd, a Nirma Group company, started operations in India in 1999 via acquisitions. Nirma Group forayed into the cement business in 2014 through a greenfield cement plant in Nimbol. Thereafter, we have grown the cement business, through acquisition of the Indian cement business of LafargeHolcim in 2016 and NU Vista (formerly Emami Cement Limited) in 2020. Read More

Blog

14
Jun
2021

Have you ever noticed the p...

READ MORE
26
May
2021

With the ever-increasing po...

READ MORE
11
May
2021

“What is concrete used for?...

READ MORE
Read all Blogs