Duraguard Cement Plays Bold with Royal Challengers Bangalore
Deal cemented with solus position on the back of RCB jersey for T20 season 2018
Nuvoco Vistas Corp. Ltd. (formerly Lafarge India Limited) announced its association with Royal Challengers Bangalore [RCB] as principal partner and back-of-jersey sponsor for the latest T20 season at a press conference in the city today.
Royal Challengers Bangalore is one of the original eight league teams; now in its eleventh season.Cementing its solus position on the back of the team jersey is Duraguard Cement, a specialized pozzolona cement with an unique and innovative Void Reduction Technology [VRT] that makes concrete more compact and resistant to cracks.
The event also marked the unveiling of the new jersey for T20 Season-11 for RCB with Duraguard Cement as principal partner at the back. Present at the unveiling was Ms. Madhumita Basu, Chief of Sales, Marketing & Innovation; Mr. Raakesh Jain, Senior Vice President-Trade Sales (Cement); & Mr. Aniruddha Sinha, Head-Marketing, Cement.
Speaking on the occasion, Ms. Basu said, “We are proud and delighted to be associated as principal partner with a dynamic and unique team like RCB. Their style of play is quite innovative and the squad is dynamic and charismatic with players like AB de Villiers, Yuzvendra Chahal, Umesh Yadav; not to mention skipper Virat Kohli. Their passion for the game coupled with a neversay-die attitude is appreciated universally; very similar to the promise inherent in Duraguard Cement, a technologically advanced product which contributes to the longevity and durability of any building structure. We salute the RCB sustainability approach of playing one game each season with a green jersey made of recycled plastic. Incidentally, Duraguard Cement is also available in Green bags.”
Adding to this, Mr. Amrit Thomas, Chairman-RCB, shared, “Duraguard Cement and RCB are a bold fit. Duraguard is an epitome of strength and durability, which are also characteristics that determine success in cricket and hence RCB is very happy with Duraguard as back of jersey partner.”
The RCB team, led by team India’s skipper, Virat Kohli, includes distinguished players like AB de Villiers, Chris Woakes, Brendon McCullum, Mooen Ali, Tim Southee and Parthiv Patel, among others.