Milan Loyalty Program in Bengal and North East, 2017
In our endeavour to strengthen our bond & build up a continuous relationship with our channel partners MILAN loyalty program was launched in Bengal and North East for our indirect Channel partners. MILAN was already successfully running in 3 states in East, Jharkhand, Bihar, Chhattisgarh and in last one month there were seven Sub-Dealer Mega meets organized in Durgapur, Kolkata, Midnapore, Baharampur, Malda, Siliguri and Guwahati to launch MILAN
A total of 4500+ sub-dealers were invited to these seven events with our Maitree Dealers. MILAN was briefed in front of the audience with the help of short audiovisual which enhanced the enthusiasm among the beneficiaries. The benefits and usefulness of the MILAN initiative were explained by ZSM Sales – Mr. Sanjay Mukherjee and urged all the participants to get their enrollment done for this unique program. The level of participation, energy and engagement among the sub-dealers were excellent and they were really excited about this continuous program, point redemption, transparency and the most highlighted Domestic & International Incentive tours.
The top 10 sub-dealers from each warehouse were also felicitated with awards basis on their last year performance on key parameters
The participants were also encouraged to upsell to ZERO-M construction chemicals to cement consumers which in turn will increase their profitability while dealing with the brand.